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ISP Market Research

Subscriber Values

by ISP-Planet Staff
[February 22, 2001]
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Dial-up, cable modem, or free Internet access subscriber—the value of each client continues to change—be it a residential or business connection.

We list public companies only and do not include ISPs that are part of much larger firm, like MSN, for example. Current subscriber counts are derived from ISP-Planet's ISP Rankings with the exception of AOL, for which we use worldwide subscriber counts here. WSRN.com is the source for market data.

History
In response to readers' requests, we now provide historical data for the subscriber values here .

Transaction data
Third party subscriber value research from MCG Capital Corporation averages the ISPs that MCG has bought and sold in the past year. Revenue per subscriber per month is particularly interesting data.

ISP Subscriber Value:  $2,567

Rank

ISP

Value per subscriber

Market Cap
(millions)

Number of subscribers


[AOL]

AOL

$7,284

$182,107

25,000,000

[ELNK]

Earthlink

$244

$1,120

4,300,000

[PRGY]

Prodigy

$173

$194

2,200,000

 

 

Cable ISP Subscriber Value:  $1,085


[WGAT]

WorldGate

$1,455

$151

104,000

[ATHM]

Excite@Home

$716

$2,147

2,300,000

 

 

Mobile Wireless ISP Subscriber Value:  $3,978


[GOAM]

GoAmerica

$6,802

$207

30,432

[MCOM]

Metricom (Ricochet)

$4,244

$144

34,000

[MTNT]

Motient

$716

$2,147

205,900


 

Free ISP Subscriber Value:  $21


[NZRO]

NetZero

$28

$100

3,600,000

[JWEB]

Juno

$14

$55

3,700,000

Juno and NetZero now have a mix of fee and free services.

 

ISP Subscriber Sale Value:  $404

(based on subscriber per sale analysis)

Date

Buyer / Seller

Value per subscriber

Sale price
(millions)

Number of subscribers


9-00 Earthlink/OneMain.com $404 $308 (approx.) 762,000
5-00 Prodigy/FlashNet $275 $55 (approx.) 200,000
3-00 CoreComm/Voyager.net $1,405 $506.1056 (approx.) 360,000

1-00

OneMain/Radiks.net

$536

$7.5

14,000

10-99 Voyager/ComNet, TDI Internet, Choice Dot Net *
(avg.) $499 
$12.5 
25,000 
9-99 Voyager/MichWeb, Internet Connection Services *
(avg.) $41 
$1.2 
30,000 

* Composite figures: Prices and subscriber counts for individual acquisitions were not available.

Subscriber values are derived from available market capitalization figures and subscriber disclosures of publicly traded ISPs. Market data is supplied by wsrn.com . Subscriber Sale Value is based on reports at ISP News , an internet.com publication.

 

Market Data from MCG Capital Corporation

By Number of Subscribers

Subscribers

< 5,000

5,000 to 20,000

> 20,000
 

Average

Average

Average

Price per $ of Revenue

$1.98

$1.9

$4.75

Price per Subscriber

$873

$463

$3,713

Revenue/Sub/Month

$52.23

$26.63

$24.22

 

Last 12 months (6/99 – 6/00)

 

Average

Median

Price per $ of Revenue

$3.6

$2.34

Price per Subscriber

$1,199

$489

Revenue/Sub/Month

$35.27

$20.83

Residential ISPs (less than $30 rev. per sub.)

 

Average

Median

Price per $ of Revenue

$3.06

$2.25

Subscriber Multiple

$563

$478

Revenue/Sub/Month

$20.44

$19.4

Business ISPs

 

Average

Median

Price per $ of Revenue

$4.00

$2.35

Subscriber Multiple

$3,105

$667

Revenue/Sub/Month

$3,960

$166.67

Private Market Deals

 

Average

Median

Price per $ of Revenue

$3.11

$2.27

Price per Subscriber

$719

$476

Revenue/Sub/Month

$34.96

$21

 

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