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DSL Subscriber Numbers Analysis:
The latest figures show that the total number of DSL access lines worldwide is up from 7,810,000 to 10,244,000 between 31 March 2001 and 30 June 2001. The total number of DSL lines in the world has doubled in less than 9 months.
Point Topic continues to track the latest operator reports for DSL subscriber numbers. But how do the numbers break down around the world? A closer look at the figures gives some clues as to the state of DSL markets in different regions.
North America Verizon added 120,000 subscribers this quarter (versus 180,000 in the three months to March), to reach a total of 840,000. Verizon has set a target of 1.25 million subscribers by year end, meaning that an average of 205,000 customers will have to be connected per quarter if this total is to be reached. Both SBC and Verizon's numbers seem to be feeling the impact of price increases from $40 to $50 per month. Bell South slowed slightly, adding 78,000 subscribers to reach a total of 381,000. It will have to increase this rate of additions by almost 40 percent to reach a target of 600,000 DSL subscribers by year end. Qwest's DSL business grew steadily to 360,000 customers. But it will also have to increase the rate of additions by nearly 30 percent to meet its year end target of 500,000 DSL users. Against this background, CLEC Rhythms announced on August 10th that it would issue service termination notices to its customers. Some will migrate to Covad and DSL ISPs, but others may have had enough with DSL. Bell Canada, the largest Canadian DSL provider also showed a slowdown in DSL, adding 63,000 to reach a total of 529,000 (compared with 170,000 additions in the first quarter of 2001). Canada continues to outperform the USA in terms of broadband penetration, with Bell Canada offering a competitively priced product. Europe France Telecom and Telefonica both showed steady growth. One point to note is the relative lack of DSL competition compared to the German market. According to the European Commission, no unbundled lines were being used to deliver DSL in France or Spain at the beginning of June 2001. Although wholesale services are available for resale by ISPs, this lack of effective competition in DSL in particular, and broadband generally, is typical of European markets at the moment. This is one factor that explains the steady, rather than explosive, growth in the European DSL market. Over the last 4 quarters since June 2000, the number of DSL lines has grown steadily, with an average of 415,000 lines being added per quarter. An exception is the Belgian case, where Belgacom's long-standing DSL offering faces strong competition with a well developed cable product. Belgium has a high penetration of broadband compared to the European average, and approximately one quarter of all Internet access lines are broadband. Asia Pacific Although figures are not available for all operators, Korea Telecom probably installed more DSL lines in the second quarter of 2001 than all of Europe combined. As previously reported by Point Topic, Korea Telecom has an impressive installation process to maintain this rate of progress. And it is also successful at selling its DSL service to a wide range of customers, targeting different groups with a tailored marketing message. This combination of technical reliability and marketing skill in a competitive marketplace explains the company's success. But it must be noted that the company has still not reached the breakeven point on its DSL investments. Another broadband market with strong growth is Japan. DSL numbers have risen here from around 10,000 at the beginning of the year to around 300,000 now. New entrants to the market like Softbank-backed Yahoo Japan are promising big investments, and hoping for millions of subscribers within 2 years. NTT West has already overtaken France Telecom, even though the French incumbent had around 10 times NTT West's DSL subscribers at the beginning of 2001. Japan, like Taiwan and Korea, is investing heavily and marketing very low-priced broadband connections to residential users, against strong competition from cable modems. In Australia, Telstra recently announced that it had signed up 40,000 subscribers to its ADSL service, 10 months since the service launch. Telstra's experience is typical of many DSL launches, especially in Europe. Teething problems with line provisioning, installation, and order processing have meant that Telstra has had to admit to difficulties with its DSL service. This sort of experience shows that there are many obstacles to launching a successful DSL service, even if customer demand is there. The overall picture
*Italic numbers are estimates
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