Cable Broadband Service Bundling:
Building the Coveted Triple Play [May 8, 2003]
Driven by the need to increase per-subscriber revenues and reduce churn, cable operators are increasingly focusing on the delivery of service bundles combining video, high-speed data (HSD), and telephony services.

Key Questions
How do consumers view bundled service offers from cable operators?
Which services do consumers want to purchase from cable operators?
How should cable operators focus on telephony in the near term?

Mobile Phone Customization:
Sizing the Market for Ring Tones, Logos, and
Screensavers [May 7, 2003]
The European mobile customization market—that is, the market for ring tones, icons, and logos—reached €419 million in 2002, but it has begun to show signs of saturation.

Key Questions
Which consumer demographic segments are currently paying to customize their mobile phones?
Has the market for ring tones, logos, and icons already reached its peak in Europe?
What will be the impact of MMS on this market?

Mobile Music:
Dialing into Ring Tones and Artist Promotions [May 6, 2003]
Third-generation (3G) wireless networks promise enough bandwidth to support wireless music services, but this vision will not be realized anytime soon. Instead, music's main wireless opportunities include promotional tie-ins and sales of ring tones.

Key Questions
What are the inhibitors to consumer adoption of mobile music services?
What music content is successful currently?
How can music content be used to differentiate mobile offerings?

Assessing the Impact of Camera Phones in the US: [May 5, 2003]
Camera phones and multimedia messaging have had success in Asia and are adding to carriers' average revenue per user (ARPU) in Europe. Over the past few months, several US carriers along with Nokia, Sony Ericsson, Sanyo, and Samsung have launched imaging-capable devices and services in the US. They are backing these launches with heavy subsidies, and raising consumers' awareness with an enormous advertising blitz.

Key Questions
How much interest do US consumers have in camera phones?
How much are US consumers willing to pay to send pictures?
Will the mobile imaging market in the US look like that in Europe or Asia?
What does carriers' business model look like for imaging?

DSL Service Bundling:
Countering the Cable Triple Play [April 25, 2003]
Driven by the need to increase per-subscriber revenues and reduce churn, service providers are increasingly experimenting with bundles combining broadband with various communications and entertainment services.

Key Questions
How do consumers view bundled broadband offers?
Which services do consumers want to purchase from their telephony service providers?
How should telecommunication firms create appealing bundles?

Youth Marketing: Tapping a Key Growth Market Without Losing Profitability [April 16, 2003]
Wireless service penetration of the youth market in the US has grown rapidly, but still trails that of markets internationally. Handset manufacturers and application developers are targeting teen buyers, but mobile operators continue to focus on adults who can sign long-term contracts.

Key Questions
At what age are teens most likely to become active wireless data users?
Should companies market to teens directly, or should they target parents instead?
Which are key sales channels for attracting young buyers?

Global Broadband Landscape:
Learning Lessons from Abroad [March 27, 2003]
Technology companies, broadband providers, and regulators all want to encourage faster broadband adoption. Experience in other countries suggests that under certain conditions broadband adoption can occur more rapidly than it has in the US.

Key Questions
How has broadband grown outside the US?
How have service providers in other countries addressed problems that heavy usage and high penetration rates cause?
Which features encourage mainstream household interest in broadband?

Packet Networks: Creating a Business Case for Next-Generation Networks [March 24, 2003]
Nearly every major US carrier launched a new packet data network in 2002, but utilization is minimal. Although almost 90 percent of enterprise wireless budgets are steady or rising, high prices, incomplete coverage, and only marginal improvements in data speeds limit uptake. Consumers are adopting new color-screen phones, but data use rates remain less than 10 percent.

Wi-Fi Deployments: Are Enterprises Ready Despite Evolving Security and Standards? [March 14, 2003]
A recent Jupiter Executive Survey shows 71 percent of large enterprises (i.e., those generating $100 million or more in annual revenue) currently support wireless LANs (WLANs), or plan to in the next 12 months. However, 64 percent of them have 10 percent or less of their employees connected wirelessly.

Key Questions
How large will the enterprise Wi-Fi market grow by 2008?
Will any 802.11 standards dominate?
Which primary business criteria are employed to evaluate WLAN deployments?

Wi-Fi Growth Creates New Opportunities for Streaming Media Devices [March 14, 2003]
Wi-Fi Growth Creates New Opportunities for Streaming Media Devices: Home Wi-Fi penetration is still under two percent. However, equipment prices are dropping, and vendors and retailers are reporting rapid market growth. This situation presents a new opportunity to give consumers access to their PC-based media elsewhere in the home.

Key Questions
How do consumers want to access their media away from the PC?
Which features are needed to succeed in the market?
Where are opportunities for vendors?

Mobile Commerce: Retailers Should Harness the Promotional Potential of the Mobile Platform [March 11, 2003]
The wireless platform is not optimized for providing a rich shopping experience. Its primary role will be that of a marketing and promotional tool to drive sales to other channels.

Key Questions
How much will consumers spend on wireless shopping in Europe?
Is wireless the right platform for shopping?
What products will be more likely to be successful?
What wireless strategy, if any, should retailers implement in the mid term?

Wi-Fi and WAN Roaming: Extending Wireless Data Beyond Home and Office [March 10, 2003]
Wireless carriers, would-be service provider start-ups, and enterprises worldwide are investing time, money, and public relations in wireless local area network (WLAN) deployments. Those that need wireless connectivity must choose between access consolidators such as iPass with patchy WLANs and slower, but more ubiquitous, wide area networks (WANs). Roaming between these networks is a logical step, but still not possible.

Key Questions
Will the increased coverage area of data WANs outweigh the speed and cost advantages of Wi-Fi roaming services?
Which service wholesalers are likely to win out, and what role will each play?
Which devices will take advantage of both WLAN and WAN networks, and how will they get into users' hands?

US Broadband Household Projections: Tier Services and Pricing to Drive Demand [February 3, 2003]
Broadband providers continue to refine their marketing strategies and seek ways to broaden the appeal of high-speed access. Although the pace of deployment slowed in 2002, awareness of broadband has steadily increased among online consumers.

Key Questions
At what speed is the broadband audience growing?
How are dial-up consumers responding to payment of substantial broadband premiums?

Trends in the ISP Market: Maximizing Dial-up Profits [January 7, 2003]
In 2002, the number of new broadband accounts surpassed the number of new dial-up accounts. This trend has increased revenue per average ISP subscriber, signifying revenue growth in broadband. However, profitability remains in dial-up service.

Key Questions
For how long will dial-up remain a significant part of the ISP business?
Will ISPs automatically increase customers' lifetime value by raising satisfaction levels?
What is the future of prepaid service in the ISP market?

Value-Added Services: Driving Non-Access Revenues Through Bundling [December 13, 2002]
Average access revenue per broadband subscriber in the US has been falling for the past few quarters and will further fall with new offers of lower bandwidth tiers from major broadband service providers (BSPs). Service providers want to drive profits by selling high-margin content and services to complement low-margin access revenue, while content and applications providers want to drive premium services into the mass market.

Advertising via Broadband: Seeking Cost-Effective, Compelling Creative [December 5, 2002]
With the advertising industry retrenching and focusing more on ROI than on research and development, concentration is on improving the performance of traditional narrowband media. However, the growing broadband user base creates a potential audience for increasingly rich, engrossing ads.

Key Questions
How do broadband consumers' responses to online ads differ from narrowband users' responses?
Which features of online ads appeal to broadband consumers?

Wireless Paid Content: Prioritizing US Market Opportunities for Content Owners [December 4, 2002]
European revenues for wireless content (including ring tones, logos, alerts, and polling) represent a bigger opportunity for content and media companies than do online advertising or paid content.

Key Questions
How big is the wireless paid content market in the US?
How does it compare with that in Europe?
How should content owners prioritize wireless paid content?

Wireless Payments:
Selecting Partners for Next-Generation Future [November 25, 2002]
Mobile commerce services exist, but vendor and consumer markets are stagnant. Because wireless payments will remain negligible until 2006, companies have enough time to plan, test, and implement mobile payments strategies with carefully selected providers.

Key Questions
How developed is the mobile payments vendor landscape in Europe?
Which payments initiatives have had particular success?
How should companies select mobile payments providers?

Mobile Customer Care: Maximize Cost Savings by Migrating Customer Contacts Online [October 18, 2002]
Traffic to wireless carrier Web sites has greatly increased in the past 12 months. Firms marketing complex services online can learn from experiences of wireless carriers.

Key Questions
How many consumers visit Web sites of major US wireless carriers?
How are carriers performing in their attempts to acquire more customers online?
What can companies selling off-line services do to migrate increased customer service online?

Broadband-Interested Consumers: Hone Acquisition Strategies to Suit Likely Adopters [October 15, 2002]
Slowing US broadband growth will force service providers to adjust strategies to spur the next phase of consumer adoption. Although the gap has narrowed, broadband-interested consumers still differ from consumers who are content to stick with dial-up.

Key Questions
Which online activities characterize dial-up consumers who have interest in broadband?
How do broadband-interested consumers differ from broadband skeptics?
What strategies can help broadband service providers (BSPs) attract the low-hanging fruit among dial-up users?

Broadband User Segmentation: Understanding and Targeting the Broadband Audience [October 15, 2002]
Despite slowing growth, 21 percent of online households now connect via broadband. Broadband service providers (BSPs) and other firms must understand distinctions among broadband users in order to improve service to existing customers, and attract new ones. Jupiter completed an attitudinal segmentation of broadband consumers, yielding four groups firms should take into account when planning broadband strategies.

Mobile Payments: Growing Ancillary Revenues [October 8, 2002]
Payments made with wireless phones will predominantly be for mobile content and applications, totaling $812 million in revenue by 2006. Paying for retail goods (i.e., proximity payments) with cell phones will remain a novelty. While business models for content providers finally exist for tapping subscribers on devices that use new networks, application developers must use the Web for payments when tapping legacy subscribers.

Everyone Everywhere:
Wireless as Customer Retention Tool [October 3, 2002]
In 2001, many major Web properties, including ISPs and portals, deployed anywhere or everywhere products to tap into perceived increase in consumer interest in wireless data. Early devices met with lackluster demand, but improved handhelds and services have emerged in 2002, brightening prospects for online companies' digital ubiquity strategies.

Key Questions
What success have companies deploying digital ubiquity strategies had to date?
What sales role do ISPs play for wireless data devices?
Which customer bases are most likely to adopt wireless data devices and services?

Implementing Mobile Payments to Tap into a Wider Online Shopping Customer Base [September 30, 2002]
Given low credit card adoption rates and high wireless penetration, easy-to-use mobile payment solutions could empower consumers who do not possess credit cards or those who have them but are uncomfortable using them online.

Key Questions
Do consumers have more payment options for online purchases currently than they did a year ago?
Will mobile payments ever be an effective payment option for online consumption?
How should retailers deal with mobile payment methods?

Technology Reports Package [September 25, 2002]
Reports on Instant Messaging, .NET, VoiceXML, and the IT/IS Industry Forecast 2002: U.S. and Europe.

ISP and Broadband Report Package [August 27, 2002]
Three reports rolled into one package.

Broadband Brokerage:
Positioning for Growth Among Key Customers [August 8, 2002]
Broadband users have always been more active online investors than their narrowband counterparts. Early on, such activity was explained by the affluent demographics of the early broadband audience. Now, as broadband enters the mainstream, users remain much more likely to trade online, showing a causal link between always-on, higher-speed access and high investing activity.

Key Questions
Do online investors trade more once they switch to broadband?
Which brokerage firms are attractive to broadband users?
What is the right broadband strategy relative to institutional investors?

Mobile Marketing: Attracting CPG Advertisers [July 19, 2002]
Mobile marketing is currently a nonstarter in the US but is growing into a legitimate business in Europe and Asia. North American advertisers are now looking to replicate international mobile marketing experiments in the US and Canada.

Key Questions
When will mobile marketing become a reality in the US?
What lessons from successful mobile ad campaigns abroad can companies apply here?
Are wireless ads delivered best via short messaging service (SMS), WAP, audio, or some other technology?

802.11 Wireless LAN Security:
Usage, Expectations, and Strategies for the Future [June 23, 2002]
Wireless access is quickly broadening network reach by providing convenient, inexpensive access in hard-to-wire locations. As networks expand beyond physical boundaries, operators are struggling to retain control over network usage.

Local Advertising: Creating Demand Online [May 6, 2002]
While overall online ad spending grew only 2.5 percent in 2001 over the previous year, local online ad spending grew 34 percent.

Search Engine Submission Essentials:
A SearchEngineWatch.com Briefing [May 1, 2002]
Work on this 2002 briefing really began five years ago in 1997.

ISP Evolution: Providing Services for the 21st Century [April 30, 2002]
As Internet access evolves from dial-up for home users and broadband for businesses, ISPs are ready to compete for market share against the big boys.

Broadband Customer Acquisition: Building up the Web Channel to Control Service Provider Costs [April 12, 2002]
Broadband service providers (BSPs) must sell a complex product to an audience that is increasingly mainstream. Increasing sales through the online channel provides a strategy for educating consumers about broadband, while controlling customer acquisition costs.

Key Questions
Which broadband ISPs are using the Web as a channel to attract new subscribers?
How are broadband customers choosing their ISPs today?
Which broadband last-mile providers have the most subscribers?

Wi-Fi Evolution:
Finding Business Models in the Alphabet Soup [March 13, 2002]
Wi-Fi is becoming a standard feature on notebook computers and is making its way into handhelds, but its public availability is not meeting expectations for adoption. However, the standard will add new capabilities in the near future.

Small-Business Broadband:
Seeking Opportunities Beyond Access Revenue [February 20, 2002]
Small businesses quietly drive the most profitable segment of the broadband market. Competition is cutting into these margins, driving service providers to look for new revenue streams from software, security, and additional access lines.

Broadband Audience:
Maximizing Revenue from the New Mainstream [January 11, 2002]
In 2001, the broadband audience became mainstream. Development of services and applications for this burgeoning mainstream audience should stress incremental and low-cost change.

Next-Generation Wireless: Recouping Investments in the Persistent Narrowband Environment [January 4, 2002]
With cellular network upgrades already in progress and a shift toward more realistic time frames for delivery of so-called third-generation (3G) wireless services, interest in an interim platform for wireless interactivity is intensifying.

Key Questions
What improvements will the next-generation wireless platform provide?
How will terminals evolve to take advantage of network upgrades?
How should companies prioritize investments in wireless services over the next year?

Plugging Wi-Fi Security Gaps:
A Briefing from 802.11Planet.com [December 20, 2001]
This briefing from 802.11Planet.com provides the essentials that professionals need to understand the security issues surrounding Wi-Fi related services.

Navigating Risks and Opportunities
in the North American Backbone Market [November 1, 2001]
This report is a comprehensive review of current forces at work in the marketplace and offers an analysis of how Internet service provider's mindshare determines network operators' market share.

   

Online resources:
	CyberAtlas
	Jupiter Direct
	Jupiter Research