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ISP Market Research

Top Eight ISPs Dominate Australian Market

Although the largest ISPs dominate the market, and although Internet use is concentrated in the cities, a variety of ISP types continue to thrive in Australia's unique ecosystem.

by ISP-Planet Staff
[March 23, 2001]
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A report says that the eight largest ISPs in Australia have a combined total of 2.3 million subscribers, or 60% of Australia's 3.849 million Internet population. The report was released by the Australian Bureau of Statistics, a government agency, on March 21, 2001.

Australia's online population total includes 3.4 million residential subscribers and 432,000 subscribers from business and government.

With a population of under 20 million living in an area roughly the size of the United States, Australia presents unique challenges to ISPs.

Life for ISPs is getting tougher, as the number of ISPs fell for the first time during the year 2000, from a peak of about 800 to the 718 counted in the report.

The bush and the city
The urban/rural divide may be even larger in Australia than in other nations. Urban users in Capital city Statistical Divisions (SDs) comprise 75% of subscribers, while rural users comprise only 1.4% of subscribers. The remote island of Tasmania accounted for only 76,000 subscribers.

The majority of the online population lives in the urbanized states in the Southeast. New South Wales and Victoria, the states that are smallest in land area but have the most population and wealth, together account for 2.321 million subscribers. (A map of Australia is available here.)

Australia's ISP ecosystem
The survey separates Australia's 718 ISPs into five categories:

  • 8 Very large ISPs (with more than 100,000 subscribers) which provide Internet access to 60% (2.3 million) of all Internet subscribers.

  • 28 Large ISPs (with 10,001 to 100,000 subscribers) with 23% (0.9 million) of subscribers.

  • 173 Medium ISPs (with 1,001 to 10,000 subscribers) with 13% (0.5 million) of subscribers.

  • 377 Small ISPs (with 101 to 1,000 subscribers) with 4% (0.2 million) of subscribers.

  • 132 Very small ISPs (with 100 or fewer subscribers) with only 0.1% (4,400) of subscribers.

Small businesses are the most numerous. 473 ISPs (66% of all ISPs) have operations at only one POP. Therefore, although the largest ISPs rule the roost, it appears that niche players continue to thrive.

Most Australian ISPs are involved in e-commerce. 93% provide webhosting services, while 48% provide secure access transaction capabilities.

 
ISPs
POPs
Access lines
Subscribers
(thousands)

New South
Wales
299
738
176,078
1,301
Victoria

267
505
148,583
1,020
Queensland

177
427
96,035
771
South Australia

78
176
28,324
246
Western Australia
113
233
47,891
318

Tasmania

30
66
8,458
76
Northern Territory
17
30
3,183
30
Australian Capital Territory
58
69
13,093
86

Total for Australia
718
2,244
521,645
3,849

— End

     
Related articles:
  [Sep. 5, 2000]Can Peering Work in Australia?
  [Aug. 25, 2000]Telstra: Australia's ILEC
  [Mar. 1, 2000]Top 23 Australian ISPs by Subscriber

 

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