[November 7, 2003]

"...a number of e-mail companies and database management vendors that peddle append, such as Experian and Acxiom, view California's spam bill as a gigantic opportunity. They want marketers to pay them to learn who on their lists is in California. Value proposition: Be in compliance with the law."

—Rebecca Lieb,
Executive Editor of internet.com's Interactive Marketing channel
in ClickZ