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Paying to Squat
Just as the profits in traditional cybersquatting are in decline,
VeriSign announces a "pay-to-squat" service for domain names that
are expiring. The service will hand out domain names on a "first come,
first served" basis.
And you thought that VeriSign was going to be nicer this year.
Aiming at the wallet of the little guy, VeriSign
(NASDAQ:VRSN)
Friday announced an upcoming Wait Listing Service (WLS). The plan is expected
to charge people $40 a year for the right to register an expired domain name.
Mountain View, Calif.-based company expects the new service to launch on March
20, 2002.
The dot-com domain name registrar is coordinating the plan with Portland, Ore.-based
SnapNames, which licenses its Parallel
Registry technology for VeriSign's .COM and .NET registry architecture.
"This is a positive move for our industryone that will ensure an equal-access,
first-come, first-served, and reasonably priced service that would be available
to every registrant, regardless of sophistication," says SnapNames chairman
and CEO Ron Wiener. "For years, people have been waiting for a way to be next
in line for domain names. WLS would finally and directly meet this need."
The idea is to allow parties to be next in line to register a domain name once
it is deleted from the registry. Currently the wait listing services is a virtual
free-for-all.
"People tell us that they follow some sites on a daily or even hourly basis,"
says VeriSign spokesperson Cheryl Regan. "The time is right for a service like
this, with the volume of names coming up."
VeriSign says offering its Wait Listing Service at the registry level would
provide equal access to all registrars and would result in a higher efficacy
rate for applicants, as the registration is virtually assured, should the current
domain name registration expire.
The proposal has been sent off to ICANN-accredited registrars (who represent
the distribution channel for this service). The comment period ends January
18.
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