For some reason, unknown to me, we trekked out into a deep billing discussion
at our most recent ISP-CEO roundtable. Each owner-operator was more than
happy to talk about which billing system they use and what they like, or
dislike about the program.
Please note that the following comments about some ISP billing programs
available today are the individual opinions of an ISP-CEO, not me, or
the ISP-Lists, or ISP-Planet for that matter. All the same, take the comments
for what they are worth from a handful of different ISP-CEOs personal
perspectives. In the order that the billing programs were discussed:
Highly
affordable at $1,250 per license Includes
advertising tracking functions SQL
based If
you don't have SQL experience it could be complex
to implement Very
low-tech support offered ISP
must purchase complete application with every
new version
Technical
support is fabulous Developers
are reachable Database
is mapable Tracks
advertising referrals Invoices
don't have due dates Low
admin security If you
don't have SQL experienced staff, it's
complex to implement
Affordable
at $1,000 per license Tech
support is great with no limit on the number
of calls each month Customizable,
OptiGold will build code
that ISP clients want Doesn't
tie in well with some accounting general ledgers
Even
though many ISPs did not want anyone to know they were using it A majority
of the ISP-CEOs in the audience quietly raised their hands admitting
that they used QuickBooks as the back end of their ISP billing
software.
For new perspectives or discussions about ISP invoicing and billing systems,
join the ISP-Invoicing discussion list by sending an email to join-isp-invoicing@isp-invoicing.com
or search the archives
for specific vendors.
DSL vs cable vs fixed wireless
Many ISP-CEOs felt that they had been railroaded out of the DSL service
segment by local phone companies that sell broadband access to end users
for less than ISPs can contract for resale. ISP-CEOs see cable access
as having the same inherent problemsonly the few, the large, or
AT&T and
AOL-owned
ISPs can play in the coax arena at this time.
But unlicensed fixed wireless technology is one area that ISPs can dominateor
at least compete with rival broadband formats available in their markets.
However, the learning curve to deploy fixed wireless services is steep,
and some ISP-CEOs fear investing in this new technology because they figure
they will eventually get burned by larger firms and leverage out of local
markets, just like what happened with DSL.
Special thanks
Lastly, I'd like to publicly thank Penton Media for giving us both a public
ISP-CEO roundtable, even though they called them BoF (Birds of a Feather)
Sessions, and a private, closed ISP-CEO roundtable, which was not recorded.
Also, we should be thankful for the refreshments and snacks.
Positive feedback came from both audiences and for those-CEOs reading
this, I hope you can join us this fall for ISPCON-Las Vegas in October.
To Your ISP Marketing Success!
Christopher M. Knight