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ISP Marketing

7th Biannual ISPCON
ISP-CEO Roundtable Insights
—continued


ISP Billing Issues
Email a Colleague
For some reason, unknown to me, we trekked out into a deep billing discussion at our most recent ISP-CEO roundtable. Each owner-operator was more than happy to talk about which billing system they use and what they like, or dislike about the program.

Please note that the following comments about some ISP billing programs available today are the individual opinions of an ISP-CEO, not me, or the ISP-Lists, or ISP-Planet for that matter. All the same, take the comments for what they are worth from a handful of different ISP-CEOs personal perspectives. In the order that the billing programs were discussed:

Highly affordable at $1,250 per license
Includes advertising tracking functions
SQL based
If you don't have SQL experience it could be
complex to implement
Very low-tech support offered
ISP must purchase complete application with
every new version

Boardtown Corp. Platypus Billing System:

Technical support is fabulous
Developers are reachable
Database is mapable
Tracks advertising referrals
Invoices don't have due dates
Low admin security
If you don't have SQL experienced staff,
it's complex to implement

IEA Software’s Emerald Billing Program:

Good security
SQL based
No specific support for tracking install dates

Digital Points Solutions OptiGold ISP:

Affordable at $1,000 per license
Tech support is great with no limit on the
number of calls each month
Customizable, OptiGold will build
code that ISP clients want
Doesn't tie in well with some accounting general ledgers

BillMax Billing Solutions:

Quick to deploy and use
Developers are accessible
Provides open source application to work
with Linux based platforms
Buggy

inovaware (formerly ISPPower):

Okay five years ago
MS Access-based rather than SQL
Not scalable

Portal Software, Inc.

High end in billing system; One ISP-CEO said they spent $7 million on it to help them manage their 270,000 subscribers.

Honorable mention: Intuit’s QuickBooks

Even though many ISPs did not want anyone to know they were using it
A majority of the ISP-CEOs in the audience quietly raised their hands admitting that they used QuickBooks as the back end of their ISP billing software.

For new perspectives or discussions about ISP invoicing and billing systems, join the ISP-Invoicing discussion list by sending an email to join-isp-invoicing@isp-invoicing.com or search the archives for specific vendors.

DSL vs cable vs fixed wireless
Many ISP-CEOs felt that they had been railroaded out of the DSL service segment by local phone companies that sell broadband access to end users for less than ISPs can contract for resale. ISP-CEOs see cable access as having the same inherent problems—only the few, the large, or AT&T and AOL-owned ISPs can play in the coax arena at this time.

But unlicensed fixed wireless technology is one area that ISPs can dominate—or at least compete with rival broadband formats available in their markets. However, the learning curve to deploy fixed wireless services is steep, and some ISP-CEOs fear investing in this new technology because they figure they will eventually get burned by larger firms and leverage out of local markets, just like what happened with DSL.

Special thanks
Lastly, I'd like to publicly thank Penton Media for giving us both a public ISP-CEO roundtable, even though they called them BoF (Birds of a Feather) Sessions, and a private, closed ISP-CEO roundtable, which was not recorded. Also, we should be thankful for the refreshments and snacks.

Positive feedback came from both audiences and for those-CEOs reading this, I hope you can join us this fall for ISPCON-Las Vegas in October.

To Your ISP Marketing Success!
Christopher M. Knight

— End

< Back to page 1:
7th Biannual ISPCON ISP-CEO Roundtable Insights



     
Related articles:
  [Nov. 14, 2000]Fall 2000 Trends From the 6th ISP-CEO Roundtable
  [June. 5, 2000]Insights from the 5th Annual ISP-CEO Roundtable
  [Nov. 1, 1999]Insights From ISPCON's ISP-CEO Roundtable

 

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