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Chris Knight

Features

8th Biannual ISP-CEO Roundtable Christopher M. Knight
[October 31, 2001] More than 75 ISP CEOs converged at the twice-a-year gathering of ISP business leaders in Las Vegas during Fall ISPCON. Knight shares his insights and observations of the CEO session.

7th Biannual ISPCON ISP-CEO Roundtable Insights
[April 24, 2001]
Today, being an ISP-CEO is certainly an exercise of "living in interesting times," as evidenced by the mix of positive and negative attitudes exhibited by attendees at ISPCON this month.

ISP Marketing During Tough Times
[March 16, 2001]
Allocating part of your ISPs budget for marketing during easy times takes little effort, but marketing your business during tough times is a different ball game—it takes a strong leader to execute your game plan.

FWA Marketing Case Study: InterLink’s @anywhere in Iowa
[March 6, 2001]
Learn how a small ISP in middle America out maneuvered local phone films to setup a fixed wireless system that unfolded into a broadband success story.

How to Stop a Telco from Double Taxing Your ISP
[February 16, 2001]
Here's a chance to increase your ISPs bottom line today. Take a look at your invoices from your bandwidth providers and make sure your ISP isn't paying state sales taxes on services you resell.

How To Sell Stuff to Your Current ISP Customers
[February 13, 2001]
What's the highest return you can make on a marketing investment? Try encouraging your existing clients to purchase additional services that are complementary to what they already buy from you.

How To Improve Customer Satisfaction with SLAs
[December 13, 2000]
 If you own or operate an ISP and you don't have a SLA in place, you're missing an opportunity to wrap an inexpensive marketing program around your basic customer service expectations.

Timely Gift for Your ISP Marketing Budget
[November 21, 2000]
 Remember, good things come in small packages. Build your ISP's sales this holiday season with customized radio and television advertisements from the ISPBF.

Fall 2000 Trends From the 6th ISP CEO Roundtable
[November 14, 2000]
 What happens when 60-CEOs take a break from a tradeshow to stop being rivals and start being allies? Real world peer-to-peer networking the way it was meant to be — no hardware required.

Getting Into the ISP Business - part 2: Which Niche?
[October 4, 2000]
You'll never succeed in today's competitive ISP space trying to be a jack of all trades: Rather, you must choose a narrow but profitable path—a product and service mix that the market will support—lest you lose the game altogether.

Getting Into the ISP Business - part 1: Viability Analysis
[September 19, 2000]
The desire to be in business is an important ingredient for success, but the ISP industry is maturing rapidly and, these days, startup plans need a stiff dose of reality checking. Prescription: Business viability study.

How To Attract and Retain Top ISP Tech Talent
Part 1: Retaining Technical Talent [July 24, 2000] 
Part 2: Attracting Top Technical Talent [July 31, 2000]
The quality of your ISP (and your subscribers' perception of it) will be affected by the quality of your technical staff. This two-part article will delve into the basics of recruiting and retaining top-notch networking technicians, and provide some insights into immediate strategies that you can deploy to strengthen your ISP's ability to attract and retain tech talent.

Insights from ISPCON's 5th Annual ISP-CEO Roundtable  
[June 5, 2000]  CEOs get together and share their insights on the issues facing ISPs today, from the basics of acquiring subscribers, to technical questions about wireless service, to business issues such as reselling DSL and co-location.

Fighting the Good Fight: CAIP  
[February 24, 2000]
The growing Canadian Assoc. of Internet Providers currently represents more than a quarter of Canada's ISPs and has exerted significant influence in the open cable access battle there.

Making the Most of Your ISP Real Estate  
[February 17, 2000]   This content management system, which can move messages, ads, and other content into your subscribers' browsers, can also move revenue into your coffers.

Leveraging Loyalty E-Mail  
[January 26, 2000]
Communications to your established customer base (or, if you're a hosting provider, your cutomers' customer bases) can strengthen the relationship—and produce significant profits for you.

Review: Banner Ad Server--Central Ad 4.0
[January 3, 2000]   Any ISP serious about revenue from online advertising will eventually install a banner ad server. ISP-Planet reviews a package that can give your organization the ad-sales-profit advantage.

AOL Foundation.org  
[December 20, 1999]   America Online has spawned a philanthropic organization that seeks to use the power of the "online medium" to strengthen its own potential for serving humanity.

3 Secrets of Stealth Market Research  
[December 13, 1999]
Those willing to tread unconventional paths in search of information can steal a march on the competition. Here are some ingenious techniques.

ISP Ad-Revenue Booster  
[December 8, 1999]   Here's a new technology that puts browsers to work showing ads during the big pause that happens when modems connect or disconnect from your ISP.

New Paradigm for Internet Service  
[November 29, 1999] Private citizens in Utah joined forces to create a new concept in Internet access: a 'Neighborhood Area Network' serving the local community at speeds up to 100 Mbps.

Wholesale Dialup: Taking it Global  
[November 16, 1999] Privately held, facilities-based dialup providerMegaPOP currently claims to offer service in 72 percent of the U.S. By next month, it should have its first offshore offerings in place.

Providing Dialup Service Wholesale 
[November 8, 1999] Today, ZipLink Inc. makes its $$ selling dialup to ISPs, Web appliance vendors, and the like. Tomorrow, its customers may include the whole gamut of Web companies.

View from the Top: Special Report 
[November 1, 1999] Highlights of the ISP-CEO Roundtable discussion at Fall ISPCON cover issues and trends that will reshape the industry over the near-term future

Protect your ISP with a Strong AUP 
[October 25, 1999] Not a luxury or an option, your Acceptable Use Policy is a basic building block of ISP business sanity. Here are the elements.

Maximizing ISP Dealer Sales  
[October 18, 1999] Other businesses—PC hardware/software dealers, training organizations, even media firms—can be a valuable adjunct to in-house sales. Make the most of them.

Future of the ISP Industry: Special Report 
[October 12, 1999] Highlights of the ISP Executive Roundtable discussion at Fall Internet World identify trends that will shape the industry over the coming months.

ISP Acquisition Strategies 
[October 5, 1999] It's the number-one formula for growing an ISP, but there are right ways and wrong ways to go about it. Here are some tips from the pros.

Managing Your ISP Sales Team 
[September 27, 1999] Building a successful sales team never stops.Always be on the lookout for new talent, and don't hesitate to fire reps that just aren't producing results.

ISP Sales Commissions
[September 20, 1999] Finding just the right blend of security and incentive can keep your sales staff both contented and motivated—a combo that's good for your bottom line.

ISP Drip Marketing 
[September 13, 1999] In Aesop's fable, the slow-and-steady tortoise beat the fleet-footed hare to the finish line. Use this approach to produce winning marketing campaigns.

Bagging Bigger Dialup Deals 
[September 7, 1999] Dialup accounts normally come in one at a time, but with proper preparation—and some salesmanship—you can make them happen in batches.

Hone Your ISP Sales Skills  
[August 30, 1999]
Sales is key to ISP success, and a successful ISP sales career can lead you to the top of management ranks. Here are the 7 key steps to getting there.

Report on the ISP Report  
[August 23, 1999] I've been reading this financially oriented newsletter for a couple of years. I recently interveiwed the editor; here are my reflections.

ISP Advertising: Pleasure or Pain?  
[August 16, 1999] Advertising is like political campaigning: Strong, positive messages are good, but emphasizing the negative may produce better results.

Newbie's Guide to Starting an ISP  
[August 9, 1999] If you're determined to start your own ISP—and neither your spouse nor your banker has been able to dissuade you—here's a down-and-dirty guide to get you going.

Ambush Marketing for Your New POP
[ July 26, 1999]
When you're opening a POP in unfamiliar territory, plan your marketing blitz early, keep your plans quiet, then pour it on with everything you've got.

Get Top $ for Your Hosting Business 
[July 19, 1999
] To get a tip-top price, don't overlook any aspect of the business's worth—including the value of customers you don't have yet.

Valuing Your ISP When You Sell 
[July 12, 1999] The ISP industry likes to value companies based on number of subscribers. But knowing what makes your ISP particularly valuable to a specific buyer is the key to finding the right price equation.

ISP Independence Day  
[July 6, 1999
] With free ISPs popping up, PC makers horning in, the FCC backing cable TV giants, is this the end of the line for ISPs? Chris Knight thinks it's just the next set of opportunities waiting to be realized.

Execute Your Business Plan Faster! 
[June 28, 1999] To put maximum thrust behind ISP business development, translate your broad objectives into measurable goals—and then constantly measure your performance.

How BIG Could Your ISP Be?
[June 17, 1999
] Sure, building a successful business calls for mangement skills, deal-making talent—and just plain luck—but at the bottom, it's largely a state of mind.

What Makes Your Business Unique?
[June 8, 1999]
The good news: If you can communicate to customers what's special about your brand, you can sell it. The bad news: You've got only a few seconds to get the message across.

Top 7 Things to Do Before You Sell Your ISP
[June 1, 1999
] W hen the time arrives to cash out of the business you've devoted your life to for the past X years, you want to get every penny you can. Here are some easy things you can do to ensure maximum return.

Make Your ISP Facilities-Based or Non?    Part 1    Part 2    
[May 20, 1999
] There are advantages and disadvantages to both facilities-based and non-facilities-based organization for an ISP. Chris Knight explores these pros and cons in a two-part series.

7 Ways to Grow Your Bottom Line
[May 18, 1999]
There are simple things you can do today to increase your ISP's revenue stream. Chris Knight gives you seven, easy-to-follow tips.

 

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