8th
Biannual ISP-CEO Roundtable Christopher
M. Knight
[October 31, 2001] More than 75 ISP CEOs converged
at the twice-a-year gathering of ISP business leaders in Las Vegas during
Fall ISPCON. Knight shares his insights and observations of the CEO session.
7th
Biannual ISPCON ISP-CEO Roundtable Insights
[April 24, 2001] Today, being an ISP-CEO is certainly an exercise
of "living in interesting times," as evidenced by the mix of positive
and negative attitudes exhibited by attendees at ISPCON this month.
ISP
Marketing During Tough Times
[March 16, 2001] Allocating part of your ISPs budget for marketing
during easy times takes little effort, but marketing your business
during tough times is a different ball gameit takes a strong
leader to execute your game plan.
FWA
Marketing Case Study: InterLink’s @anywhere in Iowa
[March 6, 2001] Learn how a small ISP in middle America out maneuvered
local phone films to setup a fixed wireless system that unfolded into
a broadband success story.
How
to Stop a Telco from Double Taxing Your ISP
[February 16, 2001] Here's a chance to increase your ISPs bottom
line today. Take a look at your invoices from your bandwidth providers
and make sure your ISP isn't paying state sales taxes on services you
resell.
How
To Sell Stuff to Your Current ISP Customers
[February 13, 2001] What's the highest return you can make on a
marketing investment? Try encouraging your existing clients to purchase
additional services that are complementary to what they already buy from
you.
How
To Improve Customer Satisfaction with SLAs
[December 13, 2000] If you own or operate an ISP and you don't
have a SLA in place, you're missing an opportunity to wrap an inexpensive
marketing program around your basic customer service expectations.
Timely
Gift for Your ISP Marketing Budget
[November 21, 2000] Remember, good things come in small packages.
Build your ISP's sales this holiday season with customized radio and television
advertisements from the ISPBF.
Fall
2000 Trends From the 6th ISP CEO Roundtable
[November 14, 2000] What happens when 60-CEOs take a break
from a tradeshow to stop being rivals and start being allies? Real world
peer-to-peer networking the way it was meant to be no hardware
required.
Getting
Into the ISP Business - part 2: Which Niche?
[October 4, 2000] You'll never succeed in today's competitive ISP
space trying to be a jack of all trades: Rather, you must choose a narrow
but profitable path—a product and service mix that the market will support—lest
you lose the game altogether.
Getting
Into the ISP Business - part 1: Viability Analysis
[September 19, 2000] The desire to be in business is an important
ingredient for success, but the ISP industry is maturing rapidly and,
these days, startup plans need a stiff dose of reality checking. Prescription:
Business viability study.
How
To Attract and Retain Top ISP Tech Talent
Part
1: Retaining Technical Talent [July
24, 2000]
Part
2: Attracting Top Technical Talent [July
31, 2000]
The quality of your ISP (and your subscribers' perception of it) will
be affected by the quality of your technical staff. This two-part article
will delve into the basics of recruiting and retaining top-notch networking
technicians, and provide some insights into immediate strategies that
you can deploy to strengthen your ISP's ability to attract and retain
tech talent.
Insights
from ISPCON's 5th Annual ISP-CEO Roundtable
[June 5, 2000] CEOs get
together and share their insights on the issues facing ISPs today, from
the basics of acquiring subscribers, to technical questions about wireless
service, to business issues such as reselling DSL and co-location.
Fighting
the Good Fight: CAIP
[February 24, 2000] The growing Canadian Assoc. of Internet Providers
currently represents more than a quarter of Canada's ISPs and has exerted
significant influence in the open cable access battle there.
Making
the Most of Your ISP Real Estate
[February 17, 2000] This content management
system, which can move messages, ads, and other content into your subscribers'
browsers, can also move revenue into your coffers.
Leveraging
Loyalty E-Mail
[January 26, 2000] Communications to your established customer
base (or, if you're a hosting provider, your cutomers' customer bases)
can strengthen the relationshipand produce significant profits for
you.
Review:
Banner Ad Server--Central Ad 4.0
[January 3, 2000]
Any ISP serious about revenue from online advertising will eventually
install a banner ad server. ISP-Planet reviews a package that can give
your organization the ad-sales-profit advantage.
AOL
Foundation.org
[December 20, 1999] America Online has spawned
a philanthropic organization that seeks to use the power of the "online
medium" to strengthen its own potential for serving humanity.
3
Secrets of Stealth Market Research
[December 13, 1999] Those willing to tread unconventional paths
in search of information can steal a march on the competition. Here are
some ingenious techniques.
ISP
Ad-Revenue Booster
[December 8, 1999] Here's a new technology
that puts browsers to work showing ads during the big pause that happens
when modems connect or disconnect from your ISP.
New
Paradigm for Internet Service
[November 29, 1999] Private citizens in Utah joined
forces to create a new concept in Internet access: a 'Neighborhood Area
Network' serving the local community at speeds up to 100 Mbps.
Wholesale
Dialup: Taking it Global
[November 16, 1999] Privately held, facilities-based
dialup providerMegaPOP currently claims to offer service in 72 percent
of the U.S. By next month, it should have its first offshore offerings
in place.
Providing
Dialup Service Wholesale
[November 8, 1999] Today, ZipLink Inc. makes its
$$ selling dialup to ISPs, Web appliance vendors, and the like. Tomorrow,
its customers may include the whole gamut of Web companies.
View
from the Top: Special Report
[November 1, 1999] Highlights of the ISP-CEO Roundtable
discussion at Fall ISPCON cover issues and trends that will reshape the
industry over the near-term future
Protect
your ISP with a Strong AUP
[October 25, 1999] Not a luxury or an option, your
Acceptable Use Policy is a basic building block of ISP business sanity.
Here are the elements.
Maximizing
ISP Dealer Sales
[October 18, 1999] Other businessesPC
hardware/software dealers, training organizations, even media firmscan
be a valuable adjunct to in-house sales. Make the most of them.
Future
of the ISP Industry: Special Report
[October 12, 1999] Highlights of the ISP Executive
Roundtable discussion at Fall Internet World identify trends that will
shape the industry over the coming months.
ISP
Acquisition Strategies
[October 5, 1999] It's the number-one formula for
growing an ISP, but there are right ways and wrong ways to go about it.
Here are some tips from the pros.
Managing
Your ISP Sales Team
[September 27, 1999] Building a successful sales
team never stops.Always be on the lookout for new talent, and don't hesitate
to fire reps that just aren't producing results.
ISP
Sales Commissions
[September 20, 1999] Finding just the right blend
of security and incentive can keep your sales staff both contented and
motivateda combo that's good for your bottom line.
ISP
Drip Marketing
[September 13, 1999] In Aesop's fable, the slow-and-steady
tortoise beat the fleet-footed hare to the finish line. Use this approach
to produce winning marketing campaigns.
Bagging
Bigger Dialup Deals
[September 7, 1999] Dialup accounts normally come
in one at a time, but with proper preparationand some salesmanshipyou
can make them happen in batches.
Hone
Your ISP Sales Skills
[August 30, 1999] Sales is key to ISP success, and a successful
ISP sales career can lead you to the top of management ranks. Here are
the 7 key steps to getting there.
Report
on the ISP Report
[August 23, 1999] I've been reading this financially
oriented newsletter for a couple of years. I recently interveiwed the
editor; here are my reflections.
ISP
Advertising: Pleasure or Pain?
[August 16, 1999] Advertising is like
political campaigning: Strong, positive messages are good, but emphasizing
the negative may produce better results.
Newbie's
Guide to Starting an ISP
[August 9, 1999] If you're determined to start
your own ISPand neither your spouse nor your banker has been able
to dissuade youhere's a down-and-dirty guide to get you going.
Ambush
Marketing for Your New POP
[ July 26, 1999] When you're opening a POP in unfamiliar territory,
plan your marketing blitz early, keep your plans quiet, then pour
it on with everything you've got.
Get
Top $ for Your Hosting Business
[July 19, 1999] To get a tip-top price, don't overlook any
aspect of the business's worthincluding the value of customers you
don't have yet.
Valuing
Your ISP When You Sell
[July 12, 1999] The ISP industry likes to value
companies based on number of subscribers. But knowing what makes your
ISP particularly valuable to a specific buyer is the key to finding the
right price equation.
ISP
Independence Day
[July 6, 1999] With free ISPs popping up, PC makers horning in,
the FCC backing cable TV giants, is this the end of the line for ISPs?
Chris Knight thinks it's just the next set of opportunities waiting to
be realized.
Execute
Your Business Plan Faster!
[June 28, 1999] To put maximum thrust behind ISP
business development, translate your broad objectives into measurable
goalsand then constantly measure your performance.
How
BIG Could Your ISP Be?
[June 17, 1999] Sure, building a successful business calls for
mangement skills, deal-making talentand just plain luckbut
at the bottom, it's largely a state of mind.
What
Makes Your Business Unique?
[June 8, 1999] The good news: If you can communicate to customers
what's special about your brand, you can sell it. The bad news:
You've got only a few seconds to get the message across.
Top
7 Things to Do Before You Sell Your ISP
[June 1, 1999] W hen the time arrives to cash out of the business
you've devoted your life to for the past X years, you want to get every
penny you can. Here are some easy things you can do to ensure maximum
return.
Make
Your ISP Facilities-Based or Non?
Part 1
Part
2
[May 20, 1999] There are advantages and disadvantages to both facilities-based
and non-facilities-based organization for an ISP. Chris Knight explores
these pros and cons in a two-part series.
7
Ways to Grow Your Bottom Line
[May 18, 1999] There are simple things you can do today
to increase your ISP's revenue stream. Chris Knight gives you seven, easy-to-follow
tips.
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